Your website can be the most important tool
People search the internet for businesses, products, services, etc. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up, deliver proper content.
Looking great is important because your website is most likely your first impression you give potential customers. If they found you through a search or through a link from social platforms. Your website will be your first point of contact with them. Before they even see your product, service or store, they will see your website. You want that first impression to be an incredible one.
A quality website is clean, well-organized, easy to navigate, fast, modern, functional, branded, and motivates the visitor to do business with you. You will lose the customer is the site is slow, boring and complicated. Information such as your products, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. Most likely customers will visit them to check reviews and content. People want a quick process to navigate or a quick answer to their question. Make it easy for them and self-audit your site as well. Potential customers want to look at something that is visually appealing.
The most important part of your website is that you make sure you don’t take any shortcuts. Map out a clear picture of what you want it to display. Make sure your site is properly set up to index in a search. Make the pages clear and fluent, if you need an E-commerce platform, that also has to be fast and easy. Customers will jump off your site if they become confused or hung up on any page.